August 25, 2016

Introduction to Marketing

Marketing – A necessity for business success

Duration:             1 day

Marketing is all the efforts a business undertakes to create value in order to build and maintain a lasting relationship with the consumer at a profit.  From this definition you can see that marketing is not the responsibility of one department in the organization but that every department is part of the chain of creating value for the customer.  It is therefore important that all leaders and managers gain a good understanding of marketing and how it contributes to the bottom line of the business as well as their respective roles in supporting the marketing efforts of their company.

 

Introduction to Marketing